NEW AGENT TRAINING OFFICE (NATO)
Coldwell Banker Realty’s exclusive New Agent Training Office (NATO) program is designed to give new agents a confident start with immersive, hands-on training.
What You’ll Learn:
- Proven lead generation and conversion strategies
- Step-by-step transaction guidance
- Real-world risk management
- Daily practice in dialogue, tech, and transactions
- Business planning and client service skills
Why NATO?
Led by seasoned professionals, NATO offers mentorship, collaboration, and real-world insights, ensuring you thrive from day one.
THE ACADEMY - HAWAII LUXURY MARKET
Our mission is to develop the next generation of top-producing luxury agents for Coldwell Banker Realty on O‘ahu. This exclusive program is only available to our local Coldwell Banker Realty agents who are eager to learn and excel in the luxury real estate market.
The Academy is an intensive, high-level, advanced boot camp. Through research, field work, presentations, and a hyper-focused exploration of O‘ahu’s luxury market, The Academy participants will:
- Enrich their knowledge of the luxury market
- Understand the key elements of luxury transactions
- Grow their luxury real estate sales
LIVE MARKETING WORKSHOPS
In a market where standing out is essential, mastering effective marketing strategies can make all the difference. That’s why we provide a comprehensive schedule of live, instructor-led marketing workshops designed specifically for real estate agents.
These sessions cover a wide range of topics—from mastering the fundamentals of personal branding to diving deep into advanced digital marketing strategies that drive leads and grow your business. Each workshop offers interactive learning with expert instructors, giving you the opportunity to ask questions and get real-time feedback. Our live workshops provide the knowledge and support you need to succeed in today’s competitive market.
ON-DEMAND MARKETING WORKSHOPS
We’re committed to giving our agents the tools they need to market with confidence and impact. The CBR Marketing Workshops YouTube channel is your on-demand destination for expert-led marketing education, available anytime, anywhere.
Browse a full library of curated video playlists covering our most powerful marketing tools, designed for every experience level. From in-depth workshops to quick tech tutorials, every video is built to help you grow your brand, generate leads, and elevate your business.
NEXT AVAILABLE APPOINTMENT
Schedule an online appointment with a Field Marketing Specialist so you can receive the marketing help you need. A new resource for more efficient marketing support at your fingertips.
Next Available is designed for agents and branch staff to book 20-minute, solution-oriented appointments with a field marketing specialist to help with specific, actionable tasks relating to any of our core marketing tools.
- A knowledge-over-geography approach. Get expert marketing help when you need it.
- Book a 20-minute Next Available Appointment in as soon as three business hours.
- Receive virtual support for a dozen of our core tools.
- Next Available does NOT replace the 1:1 support of local field marketing teams.
THE MARKETING CATALOG
We believe powerful marketing drives real estate success. That’s why we created The Marketing Catalog—a one-stop destination designed to help agents at every stage of their career build, promote, and grow their business with confidence.
Whether you're just starting out or ready to scale your success, The Marketing Catalog gives you access to a robust library of live and on-demand workshops, plug-and-play social media content, and step-by-step guides to master branding, lead generation, and more. You’ll also have access to dedicated live support from our expert marketing specialists—real people ready to help you succeed.
COLDWELL BANKER UNIVERSITY (CBU)
Our agent-focused education pathways, courses, and coaching sessions will give you everything you need to be the most successful agent. We're happy to walk you through everything we have to offer. We empower agents to expand their sales and business development skills through education, coaching, and support.
With the changing landscape, now more than ever is the time to brush up and sharpen your skills around buyer representation. Through CBU, various classes on buyer consultations, buyer representation, and leveraging the buyer's agreement will be offered.
Discover powerful programs, virtual training, and self-paced options designed to help you throughout your career, with topics like maximizing productivity, business-building, and lead generation and conversion.
COACHING AND SUPPORT
As non-competing branch managers, our main focus is to support you through your transactions and your business. We are always available to listen to your needs and help you succeed.
Our whole team is dedicated to supporting you! Our office staff helps you with learning our productivity suite, assisting with your transactions, or even creating your business plan. Whatever you need, we brainstorm solutions and act fast to support you.
We're here to help you live an exceptional life.
DEFINING YOUR VALUE PROPOSITION
Your personal story is a powerful tool for building trust and connections with potential clients. This approach shifts the focus from defining your brand to authentically sharing who you are and how you can help clients achieve their goals, showcasing your experience, expertise, and personal values. By focusing on credibility, relevance, and differentiation through storytelling, you can craft a unique value proposition that sets you apart in a competitive market.
